Wielkoformatowe elektroniczne reklamy a bezpieczeństwo użytkowników ruchu drogowego
[ 1 ] Instytut Elektrotechniki i Elektroniki Przemysłowej, Wydział Elektryczny, Politechnika Poznańska | [ P ] pracownik
EN Large-size electronic billboards and road user safety
2014
artykuł naukowy
polski
EN A review of the requirements and the limitations of digital advertising billboards was made. The position of research, methodology and basic results from the simulation study of the impact on drivers' behavior with advertising billboards where described. A negative effect in slowing human response in driving situations during the night-time when digital advertising billboards are in driver’s view was noted. This effect depends, among others, on the average luminance of billboards.
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