2025

Sustainability

Journal year: 2025 | Journal volume: vol. 17 | Journal number: iss. 13

scientific article

english

EN Consumers have a key influence on reducing the energy and material flow (EMF) in economic processes and thus on minimizing the negative impact on the environment and climate (NIEC). A decisive factor for sustainable development will be the consumers’ willingness to adopt pro-environmental behaviors or taking action oriented towards reducing the environmental and climate impact of consumption. The authors try to answer the question of how to influence consumers to reduce their consumption. This study explores whether consumer behavior is best influenced through awareness campaigns, regulatory policies, economical incentives, or implicit design strategies. The aim of the research presented in this article is to provide the answer to the questions posed. This research consisted of preparing a questionnaire and conducting it on a group of 122 respondents aged 20–40 in Poznan (Poland). The results of the research indicate the validity of supporting the limitation of consumption with external stimuli. In the opinion of the respondents, the availability of products with high durability and reliability received the most indications as a factor limiting consumption.

27.06.2025

5948-1 - 5948-13

10.3390/su17135948

https://www.mdpi.com/2071-1050/17/13/5948

Article Number: 5948

CC BY (attribution alone)

open journal

final published version

at the time of publication

100

3,3 [List 2024]