Effectiveness analysis of promotional features used in Internet auctions: empirical study
[ 1 ] Instytut Informatyki, Wydział Informatyki, Politechnika Poznańska | [ P ] pracownik
2013
referat
angielski
- on-line auctions
- price effectiveness
- good practices
EN Internet auctions sites are trading platform with huge number of visitors that may become customers. On-line auctions allow users to buy and sell products without geographical borders, because in majority of cases ordered products are deliver by surface mail. The aim of our research was to collect substantial amount of data which describe on-line auctions in variety of attributes, as well as customers behaviour. We provide a quantitative arguments in discussion on effectiveness of promotional features used in on-line auctions.
361 - 370
WoS (15)