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Chapter

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Title

Teoretyczne podstawy marketingu

Authors

[ 1 ] Instytut Inżynierii Zarządzania (IO), Wydział Informatyki i Zarządzania, Politechnika Poznańska | [ P ] employee

Year of publication

2005

Chapter type

chapter in monograph

Publication language

polish

Pages (from - to)

11 - 20

Book

Podstawy Marketingu : Kompendium, testy, zadania, analiza przypadków

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