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Book

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Title

Marketing : rozwój działań : monografia

Editors

Year of publication

2010

Book type

scientific monograph

Publication language

polish

Place

Gdańsk, Polska

Publisher name

Katedra Marketingu. Wydział Zarządzania i Ekonomii. Politechnika Gdańska

Publisher name from the Ministry list

Politechnika Gdańska

Date of publication

2010

Number of pages

256

ISBN

978-83-62197-40-8

Chapters
Specyfikacja czynników cenotwórczych (p. 143-160)
Bodziec akustyczny w komunikacji marketingowej (p. 195-216)
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