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Book

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Title

Public relations : sztuka skutecznej komunikacji w teorii i praktyce : praca zbiorowa

Editors

Year of publication

2004

Book type

scientific monograph

Publication language

polish

Place

Katowice, Polska

Publisher name

Wydawnictwo Akademii Ekonomicznej

Date of publication

2004

Number of pages

438

ISBN

83-7246-398-0

Chapters
Public relations a socjotechnika (p. 56-67)
Corparate public relations (CPR) a marketing public relations (MPR) w przedsiębiorstwie (p. 221-230)
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