Title
The role of bonding with young consumers in shaping company's competitive position
Authors
[ 1 ] Instytut Inżynierii Zarządzania (IO), Wydział Informatyki i Zarządzania, Politechnika Poznańska | [ P ] employee
Year of publication
2010
Chapter type
chapter in monograph
Publication language
english
Pages (from - to)
9 - 24
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