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Chapter

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Title

The role of bonding with young consumers in shaping company's competitive position

Authors

[ 1 ] Instytut Inżynierii Zarządzania (IO), Wydział Informatyki i Zarządzania, Politechnika Poznańska | [ P ] employee

Year of publication

2010

Chapter type

chapter in monograph

Publication language

english

Pages (from - to)

9 - 24

Book

Competitiveness management : monograph

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