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Chapter


Title

Marketing in non-profit organizations, as a tool to create a socially responsible university

Authors

[ 1 ] Dziekanat Wydziału Inżynierii Zarządzania, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee

Year of publication

2012

Chapter type

chapter in monograph

Publication language

english

Pages (from - to)

93 - 110

Book

Corporate social responsibility : conception, theory and practice

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