Title
Omnichannel of private label grocery products in Tesco and Carrefour retail chains on the Polish market
Authors
[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Title variant
HR Omnikanalna prodaja proizvoda s trgovačkom markom u maloprodajnim lancima Tesco i Carrefour na poljskom tržištu
Year of publication
2020
Published in
Article type
scientific article
Publication language
english
Keywords
EN
- omnichannel
- private label
- grocery products
- Polish market
- customer service level
- omnichannel indicators
HR
- omnikanalna prodaja
- trgovačka marka
- prehrambeni proizvodi
- poljsko tržište
- razina usluge
- pokazatelji omnikanalne prodaje
Pages (from - to)
191 - 202
Ministry points / journal
20.0
Ministry points / journal in years 2017-2021
20.0
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