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Chapter


Title

Modeling User Engagement Profiles for Detection of Digital Subscription Propensity

Authors

[ 1 ] Instytut Informatyki, Wydział Informatyki i Telekomunikacji, Politechnika Poznańska | [ P ] employee

Scientific discipline (Law 2.0)

[2.3] Information and communication technology

Year of publication

2022

Chapter type

chapter in monograph / paper

Publication language

english

Keywords
EN
  • big data
  • user engagement modeling
  • user profiling
  • subscription for digital content
  • streaming data processing
Abstract

EN In this paper, we study how the application of a dynamic user engagement profiling can influence the efficiency of systems aimed at detecting the user’s propensity to buy a subscription. Specifically, we address a task of identifying the digital media readers who are involved enough in the publisher’s offer to pay for access to the content of a given webpage. We present the user engagement profile updating framework responsible for enriching raw events with time-agnostic temporal features. In particular, we experimentally evaluate the performance of machine learning algorithms for the task of predicting the user propensity to subscribe using the synthetic dataset based on publicly available data streams on users of KKBox’s music service. Additionally, we provide the results of online tests in which the propensity-to-subscribe prediction model is used to control the paywall displays on a digital media website with live traffic. The results of experiments have proven that enrichment of data with engagement profiles leads to higher performance of prediction models than relying just on raw features and tuning the model’s hyperparameters.

Date of online publication

16.02.2022

Pages (from - to)

55 - 68

DOI

10.1007/978-3-030-95947-0_5

URL

https://link.springer.com/chapter/10.1007/978-3-030-95947-0_5

Book

Information Systems : 18th European, Mediterranean, and Middle Eastern Conference, EMCIS 2021, Virtual Event, December 8–9, 2021 : Proceedings

Presented on

18th European, Mediterranean, and Middle Eastern Conference EMCIS 2021, 8-9.12.2021, Poznań, Polska

Points of MNiSW / chapter

20.0

Points of MNiSW / conference (CORE)

70.0

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