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Chapter

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Title

Evolution of marketing in 20th and 21st century

Authors

[ 1 ] Instytut Inżynierii Zarządzania (IO), Wydział Informatyki i Zarządzania, Politechnika Poznańska | [ P ] employee

Year of publication

2010

Chapter type

chapter in monograph

Publication language

english

Pages (from - to)

87 - 98

Book

Selected problems of SMEs' development in the conditions of internationalization and globalization : monograph

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