Title
Omnichannel in CRM systems from the perspective of the software service provider
Authors
[ 1 ] Katedra Zarządzania Produkcją i Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2019
Chapter type
chapter in monograph / paper
Publication language
english
Keywords
EN
- omnichannel
- omni-channel
- CRM
- customer relationship management
- CRM system
- software service provider
- functionality analysis
Pages (from - to)
21 - 41
Ministry points / chapter
5
Ministry points / chapter (humanities, social sciences and theology)
5
Publication indexed in
WoS
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