Title
Assessment of the level of information integration in CRM systems for SMEs for the needs of omnichannel retailing
Authors
[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2020
Chapter type
chapter in monograph / paper
Publication language
english
Pages (from - to)
197 - 214
Ministry points / chapter
5
Ministry points / chapter (humanities, social sciences and theology)
5
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