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Chapter


Title

Assessment of the level of information integration in CRM systems for SMEs for the needs of omnichannel retailing

Authors

[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee

Scientific discipline (Law 2.0)

[5.6] Management and quality studies

Year of publication

2020

Chapter type

chapter in monograph / paper

Publication language

english

Pages (from - to)

197 - 214

URL

http://blmm-conference.com/wp-content/uploads/BLMM2013-1.pdf

Book

Proceedings of the 20th International Scientific Conference Business Logistics in Modern Management

Presented on

20th International Scientific Conference Business Logistics in Modern Management, 7-9.10.2020, Osijek, Croatia

Points of MNiSW / chapter

5.0

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