Title
How is information integration management shaping up in CRM systems? – Omnichannel conditions vs. enterprise maturity
Authors
[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2021
Chapter type
chapter in monograph / paper
Publication language
english
Keywords
EN
- Omnichannel
- Information Integration
- Enterprise Maturity
- Customer Relationship Management (CRM) System
- Small and Medium Enterprises (Smes)
- Transport and Logistics Sector (TLS)
- Systematic Literature Review
- Surveys
Pages (from - to)
4723 - 4736
Ministry points / chapter
5.0
Ministry points / conference (CORE)
70.0
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