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Chapter

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Title

How is information integration management shaping up in CRM systems? – Omnichannel conditions vs. enterprise maturity

Authors

[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee

Scientific discipline (Law 2.0)

[6.6] Management and quality studies

Year of publication

2021

Chapter type

chapter in monograph / paper

Publication language

english

Keywords
EN
  • Omnichannel
  • Information Integration
  • Enterprise Maturity
  • Customer Relationship Management (CRM) System
  • Small and Medium Enterprises (Smes)
  • Transport and Logistics Sector (TLS)
  • Systematic Literature Review
  • Surveys
Pages (from - to)

4723 - 4736

Book

Proceedings of the 37th International Business Information Management Association Conference (IBIMA), 30-31 May 2021, Cordoba, Spain. Innovation Management and information Technology impact on Global Economy in the Era of Pandemic

Presented on

37th International Business Information Management Association Conference, 30-31.05.2021, Cordoba, Spain

Ministry points / chapter

5

Ministry points / conference (CORE)

70

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