A New Trend in Car Personalization Based on Augmented Reality: A Study
[ 1 ] Instytut Technologii Materiałów, Wydział Inżynierii Mechanicznej, Politechnika Poznańska | [ P ] pracownik
2023
rozdział w monografii naukowej
angielski
- augmented reality
- automotive industry
- visualisation
- personalization
EN The article points to a new trend occurring in marketing. In the car industry, there is a lot of money and that is why car companies come to the market with new ideas. Augmented reality has become one of the tools to transfer the 3D dimension to the customer. Publicly available applications are being created that allow us to personalize car models according to our own requirements. The customer can choose the type, colour, design and equipment of the car. He can then project the configured car into space using a mobile phone. In the article, we want to present and compare three freely available augmented reality applications from three automotive companies. Each of the evaluated applications has its advantages and disadvantages, but this article points to selected parameters and options for working with the application for the best possible experience. In the end, individual applications of augmented reality are compared. In the article, we wanted to show that applications can be used in marketing to create the first contact with the client.
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