Socially responsible marketing of rural areas: regional characteristics in the wartime period
[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] pracownik
2023
rozdział w monografii naukowej / referat
angielski
- Socially responsible marketing
- population needs
- territories marketing
- rural territories
- regional characteristics
EN The peculiarities of socially responsible marketing in the western territories during the war period, which consist in protecting and preserving the trust of local communities, adapting enterprises to changes caused by military conditions, are substantiated. The characteristics of socially responsible marketing in the eastern territories are cooperation with humanitarian organizations, provision of humanitarian needs of the population and its support, promotion of the restoration of the territory, compliance with the principles of ethics and safety.
23 - 25
XXIV Mìžnarodnij Naukovo-Praktičnij Forum, 4-6.10.2023, Lwów, Ukraina
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