The Well-Being of Managers in the Context of the Identity Brand of the Family Company
[ 1 ] Instytut Inżynierii Bezpieczeństwa i Jakości, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] pracownik
2024
artykuł naukowy
angielski
- brand
- brand identity
- family business
- well-being
- qualitative research
EN Theoretical background: The article delves into the domain of qualitative research applied to investigating the well-being of managers within family businesses. It situates its discussion within the broader context of brand identity in such enterprises. Theoretical underpinnings include insights into the formation of well-being in family-run companies, highlighting the interconnectedness between managerial well-being and the identity of the family business. Purpose of the article: Primarily methodological in nature, the article aims to delineate a systematic approach to conducting qualitative research specifically tailored to exploring the well-being of managers within the context of family business brand identity. It seeks to elucidate the process of uncovering the intricate links between managerial well-being and the identity of family-owned businesses, thus contributing to the understanding of how well-being manifests in such organisational settings. Research methods: The article outlines an algorithmic framework designed to guide qualitative research endeavours focused on manager well-being within family businesses. It underscores the importance of employing both inductive and deductive approaches in qualitative research, as evidenced by a pretest conducted to discern their differential applications in this context. Main findings: The key findings of the article revolve around the proposed algorithm for conducting qualitative research on the well-being of managers with respect to the brand identity of the family business brand. The study underscores the importance of qualitative methods in unraveling the complexities of well-being in the unique context of family-run enterprises. By elucidating the interrelationships between managerial well-being and brand identity, the research contributes to a deeper understanding of the dynamics at play within family businesses and offers valuable insights for both scholars and practitioners in this field. Introduction One of the important issues in modern business management is the well-being of the employees employed by the company, as well as the managers who manage them. The scientific literature provides knowledge about the essence of well-being, as well as interest in well-being and managers’ perceptions of it. However, the issue of managers’ well-being in family firms, including issues concerning the relationship between the brand identity of the family firm and managers’ well-being, has not yet been sufficiently studied. A more accurate recognition of how manager well-being is shaped in family firms and what the related problems are, as well as how the shaping of a family firm’s brand identity can increase or decrease manager well-being, requires research to better understand these relationships.
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