Wielkoformatowe elektroniczne reklamy a bezpieczeństwo użytkowników ruchu drogowego

Konrad Domke; Małgorzata Zalesińska; Krzysztof Wandachowicz; Przemysław Skrzypczak; Sandra Mroczkowska

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Title

Wielkoformatowe elektroniczne reklamy a bezpieczeństwo użytkowników ruchu drogowego

Authors

Konrad Domke (WE) ^{[ 1 ][ P ]}
Małgorzata Zalesińska (WE) ^{[ 1 ][ P ]}
Krzysztof Wandachowicz (WE) ^{[ 1 ][ P ]}
Przemysław Skrzypczak (WE) ^{[ 1 ][ P ]}
Sandra Mroczkowska (WE) ^{[ 1 ][ P ]}

^{[ 1 ]} Instytut Elektrotechniki i Elektroniki Przemysłowej, Wydział Elektryczny, Politechnika Poznańska | ^{[ P ]} employee

Title variant

EN Large-size electronic billboards and road user safety

Year of publication

2014

Published in

Logistyka

Journal year: 2014 | Journal number: nr 3

Article type

scientific article

Publication language

polish

Abstract

EN A review of the requirements and the limitations of digital advertising billboards was made. The position of research, methodology and basic results from the simulation study of the impact on drivers' behavior with advertising billboards where described. A negative effect in slowing human response in driving situations during the night-time when digital advertising billboards are in driver’s view was noted. This effect depends, among others, on the average luminance of billboards.

Pages (from - to)

1351 - 1361

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