2014

paper

english

EN The article presents brand visual identity research results in architectural designing.Architectural brand concept has been presented, the key visual features of architectural forms building the brand have been discussed. The method of creating the architectural brand visual model and the measurements of the brand power in exemplary locations have been presented. The research is aimed at answering the following questions: - What actions should be taken for an architectural form to shape a strong brand i.e. so that the brand is noticed and appreciated as a significant element of the city attractiveness? - What should be done to improve the quality of architecture as a brand i.e. the ability to create competitive advantage of the location?

143 - 152

10.1007/978-3-319-07509-9_14

https://link.springer.com/chapter/10.1007/978-3-319-07509-9_14

Universal Access in Human-Computer Interaction. Design for All and Accessibility Practice : 8th International Conference, UAHCI 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014 : Proceedings, Part IV

8th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2014, Held as Part of HCI International 2014, 22-27.06.2014, Heraklion, Grecja