Title
Sensory branding and marketing in stimulating the relation between the buyer and the brand
Authors
[ 1 ] Katedra Nauk Ekonomicznych, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2019
Published in
Article type
scientific article
Publication language
english
Keywords
EN
- sensory marketing
- sensual brand
- emotions
- purchasing behaviors
- neuro-marketing
Pages (from - to)
109 - 120
License type
CC BY-NC-ND (attribution - noncommercial - no derivatives)
Open Access Mode
open journal
Open Access Text Version
final published version
Date of Open Access to the publication
at the time of publication
Ministry points / journal
20
Ministry points / journal in years 2017-2021
20
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