Title
The impact of omnichannel on B2B sales process case study
Authors
[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2019
Chapter type
chapter in monograph
Publication language
english
Keywords
EN
- omnichannel
- sales
- business-to-business
- sales process
Pages (from - to)
84 - 98
License type
CC BY (attribution alone)
Open Access Mode
publisher's website
Open Access Text Version
final author's version
Date of Open Access to the publication
at the time of publication
Ministry points / chapter
20
Ministry points / chapter (humanities, social sciences and theology)
20
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