Title
How to measure omnichannel? Marketing indicator-based approach – Theory fundamentals
Authors
[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2021
Article type
scientific article
Publication language
english
Keywords
EN
- omni-channel
- marketing mix
- benchmarking
- omnichannel indicators
- systematic literature review
- expert research
Date of online publication
12.07.2021
Pages (from - to)
373 - 385
License type
CC BY-NC (attribution - noncommercial)
Open Access Mode
open journal
Open Access Text Version
final published version
Release date
12.07.2021
Date of Open Access to the publication
at the time of publication
Full text of article
Access level to full text
public
Ministry points / journal
70
Ministry points / journal in years 2017-2021
70
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