Title
Consumer Preferences for Omnichannel Customer Service in the Consumer Electronics Industry
Authors
[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2021
Published in
Journal year: 2021 | Journal volume: vol. 24 | Journal number: spec. iss. 5
Article type
scientific article
Publication language
english
Keywords
EN
- omnichannel / omni-channel (OC)
- consumer electronics
- home electronic
- customer electronic
- customer service channels
- purchasing process
Pages (from - to)
552 - 561
License type
CC BY (attribution alone)
Open Access Mode
open journal
Open Access Text Version
final published version
Date of Open Access to the publication
at the time of publication
Ministry points / journal
100
Ministry points / journal in years 2017-2021
100
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