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Article

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Title

Consumer Preferences for Omnichannel Customer Service in the Consumer Electronics Industry

Authors

[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee

Scientific discipline (Law 2.0)

[6.6] Management and quality studies

Year of publication

2021

Published in

European Research Studies Journal

Journal year: 2021 | Journal volume: vol. 24 | Journal number: spec. iss. 5

Article type

scientific article

Publication language

english

Keywords
EN
  • omnichannel / omni-channel (OC)
  • consumer electronics
  • home electronic
  • customer electronic
  • customer service channels
  • purchasing process
Pages (from - to)

552 - 561

DOI

10.35808/ersj/2750

URL

https://www.ersj.eu/journal/2750/download

License type

CC BY (attribution alone)

Open Access Mode

open journal

Open Access Text Version

final published version

Date of Open Access to the publication

at the time of publication

Ministry points / journal

100

Ministry points / journal in years 2017-2021

100

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