Title
Key Values in Business-to-Business Relationship Marketing
Authors
[ 1 ] Katedra Zarządzania i Systemów Informatycznych, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ D ] phd student
Year of publication
2014
Published in
Journal year: 2014 | Journal volume: vol. 19 | Journal number: no. 21 (3/2014)
Article type
scientific article
Publication language
english
Keywords
EN
- relationship marketing
- values
- co-operation
- business-to-business
Pages (from - to)
151 - 162
Ministry points / journal
11
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