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Thesis

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Title

Analiza i ocena skuteczności wybranych narzędzi marketingu bezpośredniego w branży olejów silnikowych na przykładzie przedsiębiorstwa Castrol

Department

Wydział Inżynierii Zarządzania, Politechnika Poznańska

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Title variant

EN Analysis and evaluation of the effectiveness of selected direct marketing tools in the engine oil industry on the example Castrol company

Language

polish

Type

master thesis

Date of defense

28.01.2019

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