Conceptual framework for marketing communication management with a qualitative and system-oriented approach

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Title

Conceptual framework for marketing communication management with a qualitative and system-oriented approach

Authors

^{[ 1 ]} Katedra Marketingu i Sterowania Ekonomicznego, Wydział Inżynierii Zarządzania, Politechnika Poznańska | ^{[ P ]} employee

Scientific discipline (Law 2.0)

Title variant

PL Koncepcja zarządzania jakością komunikacji marketingowej w ujęciu jakościowym i systemowym

Year of publication

2017

Published in

Journal year: 2017 | Journal number: nr 1

Article type

scientific article

Publication language

english

URL

Ministry points / journal

1

Ministry points / journal in years 2017-2021

1

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