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Rozdział

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Tytuł

Prior knowledge and opportunity recognition

Autorzy

[ 1 ] Katedra Zarządzania i Systemów Informatycznych, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] pracownik

Dyscyplina naukowa (Ustawa 2.0)

[6.6] Nauki o zarządzaniu i jakości

Rok publikacji

2019

Typ rozdziału

rozdział w monografii naukowej / referat

Język publikacji

angielski

Słowa kluczowe
EN
  • opportunity
  • opportunity recognition
  • prior knowledge
  • agility entrepreneurship
  • entrepreneur alertness
Streszczenie

EN Opportunities appear in the company’s environment. They are situations favorable to achieving company’s goals with available resources. To be exploited first the opportunity must be recognized. Entrepreneurial theories, using the achievements of Kerzner, assume that the recognition of opportunities is favored by the entrepreneurs’ prior knowledge. Knowledge can be obtained through professional experience and education especially higher education. It can be also gained by conducting analysis of business environment and marketing research. In this way, entrepreneur can obtain information and knowledge about market needs and the same about market opportunities. The paper presents the results of research conducted in Polish enterprises on the method of acquiring knowledge that leads to the identification of opportunities. Identification of opportunities has been described by the symptoms of their recognition. By using the Kruskal-Walis test and the multiple comparison test, it was found which methods of strategic analysis and marketing research and with what intensity should be used to support recognition of opportunities. It was also examined whether professional experience and level of education favors the use of strategic analysis methods and conducting marketing research to identify opportunities. The obtained results have both a theoretical and utilitarian value.

Strony (od-do)

191 - 200

DOI

10.1007/978-3-319-94196-7_18

URL

https://link.springer.com/chapter/10.1007/978-3-319-94196-7_18

Książka

Advances in Manufacturing, Production Management and Process Control : Joint proceedings of the AHFE 2018 International Conference on Advanced Production Management and Process Control, the AHFE International Conference on Human Aspects of Advanced Manufacturing, and the AHFE International Conference on Additive Manufacturing, Modeling Systems and 3D Prototyping, July 21-25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA

Zaprezentowany na

AHFE 2018 International Conference on Advanced Production Management and Process Control, the AHFE International Conference on Human Aspects of Advanced Manufacturing, and the AHFE International Conference on Additive Manufacturing, Modeling Systems and 3D Prototyping, 21-25.07.2018, Orlando, United States

Punktacja Ministerstwa / rozdział

20

Punktacja Ministerstwa / rozdział (nauki humanistyczne, społeczne i teologiczne)

20

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