Processing may take a few seconds...

Article


Title

Sensory branding and marketing in stimulating the relation between the buyer and the brand

Authors

[ 1 ] Katedra Nauk Ekonomicznych, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee

Scientific discipline (Law 2.0)

[5.6] Management and quality studies

Year of publication

2019

Published in

Organization & Management Scientific Quarterly

Journal year: 2019 | Journal number: no. 1(45)

Article type

scientific article

Publication language

english

Keywords
EN
  • sensory marketing
  • sensual brand
  • emotions
  • purchasing behaviors
  • neuro-marketing
Pages (from - to)

109 - 120

DOI

10.29119/1899-6116.2019.45.10

URL

http://oamquarterly.polsl.pl/?page_id=1415

License type

CC BY-NC-ND (attribution - noncommercial - no derivatives)

Open Access Mode

open journal

Open Access Text Version

final published version

Date of Open Access to the publication

at the time of publication

Points of MNiSW / journal

20.0

Points of MNiSW / journal in years 2017-2021

20.0

This website uses cookies to remember the authenticated session of the user. For more information, read about Cookies and Privacy Policy.