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Title

How to measure omnichannel? Marketing indicator-based approach – Theory fundamentals

Authors

[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee

Scientific discipline (Law 2.0)

[5.6] Management and quality studies

Year of publication

2021

Published in

LogForum

Journal year: 2021 | Journal volume: vol. 17 | Journal number: nr 3

Article type

scientific article

Publication language

english

Keywords
EN
  • omni-channel
  • marketing mix
  • benchmarking
  • omnichannel indicators
  • systematic literature review
  • expert research
Date of online publication

12.07.2021

Pages (from - to)

373 - 385

URL

https://www.logforum.net/pdf/17_3_5_21.pdf

License type

CC BY-NC (attribution - noncommercial)

Open Access Mode

open journal

Open Access Text Version

final published version

Release date

12.07.2021

Date of Open Access to the publication

at the time of publication

Full text of article

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Access level to full text

public

Points of MNiSW / journal

70.0

Points of MNiSW / journal in years 2017-2021

70.0

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