Title
Media Convergence as a Hallmark of Modern Marketing Communication
Authors
[ 1 ] Katedra Nauk Ekonomicznych, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Year of publication
2013
Journal year: 2013 | Journal number: nr 10 (59)
Article type
scientific article
Publication language
english
Pages (from - to)
32 - 44
Ministry points / journal
13
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