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Chapter

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Title

B2B relationship marketing co-operation

Authors

[ 1 ] Katedra Zarządzania i Systemów Informatycznych, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee

Year of publication

2013

Chapter type

chapter in monograph

Publication language

english

Pages (from - to)

195 - 202

Book

Zarządzanie przedsiębiorstwem : perspektywa klienta i procesów wewnętrznych

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