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Chapter

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Title

Place Brand-Building. Urban Empathy as an Evaluation Method

Authors

[ 1 ] Instytut Architektury, Urbanistyki i Ochrony Dziedzictwa, Wydział Architektury, Politechnika Poznańska | [ P ] employee

Year of publication

2016

Chapter type

paper

Publication language

english

Keywords
EN
  • Place Brand-Building
  • Urban empathy
Abstract

EN The image of urban areas created by an appropriate urban branding attracts population, when cities compete for inhabitants and businesses. Experience shows that not only the positive visual and spatial features attract people, but also hard to define “atmosphere”, mood, city narrative, related to activities, events and history. Author proposes a new method of urban assessment to define features that are important, but difficult to capture - the method of urban empathy. The empathetic perception of urban space is a broad-spectrum experience: it can be lived through learning the city’s history, narrative, events in a relation to physical urban space. Emotions mapped on urban plan create the emphatic image of the city.

Date of online publication

2016

Pages (from - to)

150 - 160

DOI

10.1007/978-3-319-40250-5_15

URL

https://link.springer.com/chapter/10.1007/978-3-319-40250-5_15

Book

Universal Access in Human-Computer Interaction Methods, Techniques, and Best Practices

Presented on

10th International Conference on Universal Access in Human-Computer Interaction held as part of 18th International Conference on Human-Computer Interaction (HCI International), 17-22.07.2016, Toronto, United States

Publication indexed in

WoS (15)

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