Title
Implementation of Mobile Applications on the B2C Market – the Analysis of Case Studies
Authors
[ 1 ] Katedra Nauk Ekonomicznych, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ 2 ] Katedra Marketingu i Sterowania Ekonomicznego, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Year of publication
2016
Published in
Article type
scientific article
Publication language
english
Keywords
EN
- ict
- mobile applications
- mobile technology
- mobile communication
- technological innovations
Pages (from - to)
528 - 536
License type
CC BY (attribution alone)
Open Access Mode
open journal
Open Access Text Version
final published version
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