Application of Grey Systems Theory in analysis of relationships between family enterprise communication and their market attitude

Joanna Majchrzak; Ewa Więcek-Janka

doi:10.15611/ie.2019.3.03

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Title

Application of Grey Systems Theory in analysis of relationships between family enterprise communication and their market attitude

Authors

Joanna Majchrzak (WIZ) ^{[ 1 ][ 6.6 ][ P ]}
Ewa Więcek-Janka (WIZ) ^{[ 1 ][ 6.6 ][ P ]}

^{[ 1 ]} Katedra Marketingu i Sterowania Ekonomicznego, Wydział Inżynierii Zarządzania, Politechnika Poznańska | ^{[ P ]} employee

Scientific discipline (Law 2.0)

[6.6] Management and quality studies

Title variant

PL Zastosowanie teorii szarych systemów w analizie relacji między komunikacją a postawą rynkową przedsiębiorstw rodzinnych

Year of publication

2019

Published in

Informatyka Ekonomiczna

Journal year: 2019 | Journal number: nr 3(53)

Article type

scientific article

Publication language

english

Keywords

EN

marketing communication
family business
uncertain system
grey relation analysis.

Pages (from - to)

30 - 48

DOI

10.15611/ie.2019.3.03

URL

http://businessinformatics.ue.wroc.pl/?page_id=9

License type

CC BY-NC-ND (attribution - noncommercial - no derivatives)

Open Access Mode

open journal

Open Access Text Version

final published version

Date of Open Access to the publication

at the time of publication

Ministry points / journal

20

Ministry points / journal in years 2017-2021

20

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