Title
Synergy in shaping shopping experience in the omnichannel concept
Authors
[ 1 ] Instytut Logistyki, Wydział Inżynierii Zarządzania, Politechnika Poznańska | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2020
Chapter type
chapter in monograph / paper
Publication language
english
Keywords
EN
- omnichannel
- multichannel
- synergy
- customer service channels
- e-commerce
Pages (from - to)
14730 - 14745
Ministry points / chapter
5
Ministry points / chapter (humanities, social sciences and theology)
5
Ministry points / conference (CORE)
70
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